StubHub
Role: Motion Designer
Coming from a comms agency, StubHub was my first experience working in house. The first half of my time at StubHub I worked as a motion and visual designer on all channels: email, display, social and experiential. My last six months I focused entirely on paid social: A/B testing and optimizing creatives.
Paid Social
Concept, Art Direction, Editing, Animation, Photo
Organic Social
Organic was my favorite channel due to the creative freedom I had and the playful nature of the content. We had a set of recurring themes: memes, superstitions & traditions, #162reasons, and more.
My favorite was superstitions and traditions: a series in which we explored popular traditions or superstitions that people have surrounding live events. These incorporated specific sports teams, countries, or events.